From Archigraphy (Agnes Laube and Michael Widrig, Birkhauser 2016)

“For a long time the discussion  of signage and lettering was shaped by a discourse focusing on what architecture “in itself” was able to communicate and what signage could do to contribute to its interpretation. This skewed relationship is now a thing of the past. It is only when architects and graphic designers enter into an open dialogue that the two disciplines are able to mutually enrich one another”